Trap ease america Essay Example | Topics and Well Written Essays - 250 words

Trap ease america - Essay Example More men might be willing to use the cheap traps that are dangerous when loading, but after a single bad experience any men will automatically switch to a product such as Trap Ease. A target market that was not mentioned by the firm is the Asian marketplace. In Asia rats are used as a source of food. They consider rat meat a delicacy. The Trap Ease offers a more effective way to trap rats. The added cost will of the product are easier to absorb when a customer is going to make money by capturing the rat. The marketing mix can be defined as a set of marketing tools the firm uses to pursue its marketing objectives in the target market (Kotler). The first issue with the marketing mix of the company is that the target market is not wide enough. Making women the target market is eliminating half the potential clients in the marketplace. The location variable is another problem. The amount of distribution channels for the product is not wide enough. The price for the product is reasonable at $2.49 retail, but if the company could lower the retail price of the product to $1.99 the demand of the product would go up a lot. The firm is not using any promotional tools effectively to educate the masses about the existence of the product and its advantages. The company should utilize a better product strategy. It would be wise to highlight the features of the trap in an advertising campaign. An improve packaging can make the product more appealing in the shelves of stores. Offering a greater variety of colors for the traps can help increase interest in the product and as a consequence its demand will go